Customer Experience

About the author

Yuri Souto Maior began his career by founding his own laboratory in the interior of Pernambuco (Brazil), working directly in its operations alongside management. Communication has always been a key component of his personality and has been a key skill throughout his career. This was evident in the more than 200 lectures he has given to clients and at events in the healthcare and technology sectors as a Scientific Advisor, in addition to teaching subjects such as Hematology, Laboratory Management, and Customer Management in postgraduate courses. Yuri made an incredible career move to work directly with Communications, Customer Experience Management, and Digital Marketing. He served as Customer Service Coordinator and currently coordinates Marketing in the B2B segment, providing support to more than 8,000 laboratories, hospitals, and medical clinics nationwide at one of Brazil's largest players in diagnostic medicine.

Academic Background

Biomedic scientist

Specialist in Clinical and Toxicological Analysis

Executive MBA Customer Experience

Executive MBA Corporate Finance